The deal
- Acquisition of non-core activities from PepsiCo by Big Bear Ltd
- Investec Growth & Acquisition Finance originally backed Big Bear Ltd in 2003 to acquire Fox’s Confectionery from Northern Foods Plc
The company
- Assets acquired included the Sugar Puffs breakfast cereal and the Harvest cereal bars businesses
- Sugar Puffs is a leading UK cereal brand, having been originally launched in 1954
- Well invested factory in Southall, West London
The strategy
- To grow the business organically by reinvesting in the Sugar Puffs brand and reconnecting with consumers
- Further growth is expected by leveraging the Sugar Puffs brand via a managed programme of new product development
- To build on the growth in the Harvest bars business
- Group strategy to create a por tfolio of niche, ambient brands
Investec’s role
Investec Growth & Acquisition Finance worked with management and existing Big Bear shareholders to structure an equity package that satisfied all stakeholders (new and old) and incentivised management to create shareholder value. As part of the restructuring, Investec maintained its position as the largest institutional investor.
www.bigbeargroup.co.uk
Equity | Mezzanine finance | Asset based lending | Integrated finance
Jersey
Acquisition by a portfolio company