{"id":56172,"date":"2026-01-23T13:52:48","date_gmt":"2026-01-23T12:52:48","guid":{"rendered":"https:\/\/editing.capitalmind.com\/?post_type=deals&p=56172"},"modified":"2026-01-26T15:52:04","modified_gmt":"2026-01-26T14:52:04","slug":"acquisition-de-merk-echt-par-brantsandpatents","status":"publish","type":"deals","link":"https:\/\/www.investec.com\/advisory\/fr\/deals\/acquisition-de-merk-echt-par-brantsandpatents\/","title":{"rendered":"Acquisition de Merk-Echt par Brantsandpatents soutenu par Buysse & Partners"},"content":{"rendered":"\n

Investec a conseill\u00e9 Merk-Echt dans le cadre de son partenariat avec Brantsandpatents, soutenu par Buysse & Partners.<\/strong><\/p>\n\n\n\n

A propos du deal<\/h2>\n\n\n\n

Investec a conseill\u00e9 Merk-Echt, un sp\u00e9cialiste n\u00e9erlandais des marques d\u00e9pos\u00e9es, dans le cadre de son partenariat avec Brantsandpatents, une soci\u00e9t\u00e9 belge de services en propri\u00e9t\u00e9 intellectuelle soutenue par Buysse & Partners.<\/p>\n\n\n\n

Cette transaction permet \u00e0 Merk-Echt d’int\u00e9grer une importante plateforme de services en propri\u00e9t\u00e9 intellectuelle multidisciplinaire et refl\u00e8te la consolidation continue du secteur europ\u00e9en des services en propri\u00e9t\u00e9 intellectuelle. Il s’agit de la huiti\u00e8me transaction r\u00e9alis\u00e9e par Investec sur le march\u00e9 mondial des services en propri\u00e9t\u00e9 intellectuelle au cours des 24 derniers mois, s’appuyant sur son exp\u00e9rience dans le conseil avec des clients tels que Rouse et HGF en mati\u00e8re de strat\u00e9gies de croissance ax\u00e9es sur la propri\u00e9t\u00e9 intellectuelle.<\/p>\n\n\n

\n
\n
\n \n
\n \u201c\u201d<\/span>\n\n

Depuis les premi\u00e8res discussions jusqu’\u00e0 la finalisation du projet, l’\u00e9quipe d’Investec nous a apport\u00e9 un soutien exceptionnel. Leur engagement et leur expertise nous ont permis d’aborder chaque \u00e9tape du processus avec s\u00e9r\u00e9nit\u00e9 et confiance.<\/p>\n<\/div> \n\n – Olivier Hoefsmit, Managing Director, Merk-Echt<\/cite>\n <\/blockquote>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

\u00c0 propos de Merk-Echt<\/strong><\/p>\n\n\n\n

Fond\u00e9e en 1997, Merk-Echt s’est impos\u00e9e aux Pays-Bas comme un sp\u00e9cialiste des marques, r\u00e9put\u00e9 pour son approche efficace et ax\u00e9e client. Le cabinet emploie plus de 30 professionnels et fournit une gamme compl\u00e8te de services r\u00e9currents en mati\u00e8re de marques, notamment la recherche, le d\u00e9p\u00f4t, le renouvellement et l’assistance juridique. Merk-Echt g\u00e8re un portefeuille de plus de 28 000 marques.<\/p>\n\n\n\n

Renforcement de l’offre de services en propri\u00e9t\u00e9 intellectuelle<\/strong><\/p>\n\n\n\n

\u00c0 la suite d’une revue strat\u00e9gique, Merk-Echt a d\u00e9termin\u00e9 qu’un partenariat avec une organisation plus importante soutiendrait ses ambitions de croissance \u00e0 long terme. En rejoignant Brantsandpatents, Merk-Echt acc\u00e8de \u00e0 une plateforme plus large tout en conservant son orientation vers des services de qualit\u00e9 sup\u00e9rieure dans le domaine des marques.<\/p>\n\n\n\n

La transaction inclut \u00e9galement Brndpwr<\/em>, la nouvelle entreprise r\u00e9cemment lanc\u00e9e par Merk-Echt qui propose des solutions de d\u00e9p\u00f4t de marques accessibles aux petites entreprises et aux professionnels ind\u00e9pendants, et qui fera d\u00e9sormais partie du groupe Brantsandpatents.<\/p>\n\n\n\n

Pour Brantsandpatents, cette acquisition renforce son offre en mati\u00e8re de protection des marques et consolide encore sa position au Benelux. Cette alliance associe une expertise approfondie en mati\u00e8re de brevets \u00e0 des capacit\u00e9s \u00e9tendues en mati\u00e8re de protection de marques et de marques d\u00e9pos\u00e9es, cr\u00e9ant ainsi un groupe r\u00e9gional de services en propri\u00e9t\u00e9 intellectuelle renforc\u00e9, capable de soutenir les entreprises innovantes gr\u00e2ce \u00e0 des solutions int\u00e9gr\u00e9es en mati\u00e8re de propri\u00e9t\u00e9 intellectuelle.<\/p>\n\n\n

\n
\n
\n \n
\n \u201c\u201d<\/span>\n\n

En rejoignant Brantsandpatents, Merk-Echt peut poursuivre sa croissance au sein d’un groupe multidisciplinaire plus important et qui partage nos valeurs. Ensemble, nous pouvons acc\u00e9l\u00e9rer l’innovation, \u00e9largir notre gamme de services et offrir encore plus de valeur \u00e0 nos clients au-del\u00e0 des fronti\u00e8res.<\/p>\n<\/div> \n\n – Olivier Hoefsmit, Managing Director, Merk-Echt<\/cite>\n <\/blockquote>\n <\/div>\n <\/div>\n<\/section>\n\n\n

\n
\n
\n \n
\n \u201c\u201d<\/span>\n\n

Merk-Echt correspond parfaitement \u00e0 notre groupe sur le plan strat\u00e9gique et culturel. Les deux \u00e9quipes accordent une grande importance \u00e0 l’efficacit\u00e9, \u00e0 la num\u00e9risation et \u00e0 l’innovation, sans pour autant n\u00e9gliger le service personnalis\u00e9 et la qualit\u00e9 juridique. Cette acquisition nous permet de mieux servir nos clients dans tout le Benelux.<\/p>\n<\/div> \n\n – Johan Brants, CEO, Brantsandpatents<\/cite>\n <\/blockquote>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

Notre r\u00f4le<\/h2>\n\n\n\n

Investec a conseill\u00e9 Merk-Echt tout au long du processus de cession, jusqu’\u00e0 la conclusion de la transaction, notamment :<\/p>\n\n\n\n

    \n
  • Rencontres avec le management et collecte des informations<\/li>\n\n\n\n
  • Organisation d’un processus d’ench\u00e8res concurrentiel<\/li>\n\n\n\n
  • Structuration de la transaction et n\u00e9gociations de prix<\/li>\n\n\n\n
  • Gestion du processus de due diligence<\/em><\/li>\n\n\n\n
  • Coordination de la phase de documentation juridique<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Investec a conseill\u00e9 Merk-Echt dans le cadre de son partenariat avec Brantsandpatents, soutenu par Buysse & Partners. 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