{"id":30200,"date":"2022-02-21T10:47:54","date_gmt":"2022-02-21T09:47:54","guid":{"rendered":"https:\/\/staging.capitalmind.com\/?post_type=deals&#038;p=30200"},"modified":"2023-10-20T10:44:27","modified_gmt":"2023-10-20T08:44:27","slug":"sale-of-adfinitas","status":"publish","type":"deals","link":"https:\/\/www.investec.com\/advisory\/deals\/sale-of-adfinitas\/","title":{"rendered":"Sale of Adfinitas group"},"content":{"rendered":"<h2>About the deal<\/h2>\n<p>Founded in in 2000, Adfinitas is a data-driven marketing agency dedicated to the charity industry. The group advises non-profit organizations, NGOs and foundations on their fundraising and marketing strategies. Adfinitas differentiates itself thanks to its ROI-driven approach based on digital and data expertise, strong corporate culture and intrapreneurial initiatives.<\/p>\n<p>The group is fast growing and generates more than \u20ac20M revenue in France and in Germany, thanks to a relevant positioning and sharp expertise. Adfinitas&#8217; clients include organizations such as M\u00e9decins du Monde, WWF and the German Red Cross.<\/p>\n<p>Karine Sence and Gert-Jan Evers, founders of the group, are handing over the reins to D\u00e9borah Berger, as new CEO, and to the management. The deal is backed by Trajan Capital, while the founders roll-over part of their shares.<\/p>\n<h2>What we did<\/h2>\n<p>Investec has advised Adfinitas and its shareholders throughout the process: defining the sellers&#8217; and management&#8217;s objectives considering all available options, designing the deal tactics, formalizing the equity story, and driving negotiations up to closing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>About the deal Founded in in 2000, Adfinitas is a data-driven marketing agency dedicated to the charity industry. The group&#8230;<\/p>\n","protected":false},"featured_media":0,"template":"","dt":[],"sector":[30],"dealtype":[37,33],"clienttype":[34],"class_list":["post-30200","deals","type-deals","status-publish","hentry","sector-tmt","dealtype-lbo","dealtype-sell-your-business","clienttype-founders-entrepreneurs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sale of Adfinitas group | Investec Business Advisory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investec.com\/advisory\/deals\/sale-of-adfinitas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sale of Adfinitas group | Investec Business Advisory\" \/>\n<meta property=\"og:description\" content=\"About the deal Founded in in 2000, Adfinitas is a data-driven marketing agency dedicated to the charity industry. 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