{"id":44667,"date":"2024-04-04T09:07:37","date_gmt":"2024-04-04T07:07:37","guid":{"rendered":"https:\/\/capitalmind.com\/?post_type=deals&#038;p=44667"},"modified":"2024-04-09T17:16:55","modified_gmt":"2024-04-09T15:16:55","slug":"investment-in-golden-care-by-down2earth-capital","status":"publish","type":"deals","link":"https:\/\/www.investec.com\/advisory\/deals\/investment-in-golden-care-by-down2earth-capital\/","title":{"rendered":"Investment in Golden Care by Down2Earth Capital"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-about-the-deal\">About the deal<\/h2>\n\n\n\n<p>Golden Care, a global\u00a0provider of eco-friendly cleaning and (colour)protection products for outdoor living market welcomes Down2Earth Capital as a majority shareholder to fuel growth.<\/p>\n\n\n\n<p>Founded in 1996, Golden Care makes 100% water-based, bio-degradable cleaning and protection products for teak, fabric, wicker, and other outdoor furniture materials. Their non-hazardous products, which are known for their exceptional quality and ensuring safety for both humans and the environment, are consistently enhanced through internal research and development efforts. As a result, Golden Care quickly emerged as the preferred supplier for key global players in the mid &amp; high-end segment of the outdoor living sector.<\/p>\n\n\n\n<p>Down2Earth is a Belgian private equity investor focusing on small and medium-sized transactions in the Benelux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-what-we-did\">What we did<\/h2>\n\n\n\n<p>Investec advised the shareholders of Golden Care throughout the sell-side process, with:<\/p>\n\n\n\n<p>&#8211; Drafting information &amp; marketing materials;<br>&#8211; Identification and selection of strategic and financial buyers through a competitive process;<br>&#8211; Managing price negotiations;<br>&#8211; Handling due diligence;<br>&#8211; Coordinating legal documentation. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>About the deal Golden Care, a global\u00a0provider of eco-friendly cleaning and (colour)protection products for outdoor living market welcomes Down2Earth Capital&#8230;<\/p>\n","protected":false},"featured_media":44677,"template":"","dt":[16731,18,16684,1310,1597],"sector":[27,29],"dealtype":[33],"clienttype":[34],"class_list":["post-44667","deals","type-deals","status-publish","has-post-thumbnail","hentry","dt-consumer-2","dt-entrepreneur","dt-industry","dt-mid-market","dt-private-equity","sector-consumer","sector-industrials","dealtype-sell-your-business","clienttype-founders-entrepreneurs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Investment in Golden Care by Down2Earth Capital | Investec Business Advisory<\/title>\n<meta name=\"description\" content=\"Investec advised Golden Care throughout the sell-side process, with drafting information &amp; marketing materials, identification and selection of buyers, price negotiations, due diligence and coordinating legal documentation.\" \/>\n<meta name=\"robots\" content=\"index, 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