{"id":52457,"date":"2023-06-02T12:35:00","date_gmt":"2023-06-02T10:35:00","guid":{"rendered":"https:\/\/editing.capitalmind.com\/?post_type=deals&#038;p=52457"},"modified":"2025-04-16T16:35:56","modified_gmt":"2025-04-16T14:35:56","slug":"series-b-funding-round-lrg-online-trading-as-secret-sales","status":"publish","type":"deals","link":"https:\/\/www.investec.com\/advisory\/deals\/series-b-funding-round-lrg-online-trading-as-secret-sales\/","title":{"rendered":"Series B funding round for LRG Online (trading as Secret Sales)"},"content":{"rendered":"\n<p><strong>Investec advised LRG Online (trading as Secret Sales) on its Series B funding round to drive the next stage of growth<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our role<\/h2>\n\n\n\n<p>Investec has advised LRG Online (trading as \u201cSecret Sales\u201d) on its Series B equity fundraising round to drive the next stage of growth. Investec acted as sole adviser to LRG Online for this transaction.<\/p>\n\n\n\n<p>The announcement of the latest funding round coincides with the second phase of its European rollout as Secret Sales accelerates growth into 12 more European countries over the next year.<\/p>\n\n\n\n<p>Investec continues to support LRG Online as it executes its long-term growth strategy, with the aim of becoming the leading, off-price, e-commerce channel in the fashion industry. We advised the business on its previous funding rounds in 2021 and 2022, where we introduced Perwyn who led this follow-on fundraise. Perwyn invested alongside Belerion and existing shareholders.<\/p>\n\n\n\n<p><strong>About LRG Online<\/strong><\/p>\n\n\n\n<p>LRG Online\u2019s unique, direct-to-consumer business model enables fashion, beauty and homeware brands and retailers to clear overstock efficiently via an online marketplace, in a way that maintains brand equity, improves margins and provides a more sustainable disposal route. It also helps introduce new customers to individual brands\u2019 full price channels via a GDPR compliant marketing programme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Investec advised LRG Online (trading as Secret Sales) on its Series B funding round to drive the next stage of&#8230;<\/p>\n","protected":false},"featured_media":0,"template":"","dt":[],"sector":[26,27],"dealtype":[36],"clienttype":[34],"class_list":["post-52457","deals","type-deals","status-publish","hentry","sector-business-services","sector-consumer","dealtype-equity-growth-capital","clienttype-founders-entrepreneurs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Series B funding round for LRG Online (trading as Secret Sales) | Investec Business Advisory<\/title>\n<meta name=\"description\" content=\"Investec advised LRG Online (trading as Secret Sales) on its Series B funding round to drive the next 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