{"id":54438,"date":"2025-09-03T12:22:32","date_gmt":"2025-09-03T10:22:32","guid":{"rendered":"https:\/\/editing.capitalmind.com\/?post_type=deals&#038;p=54438"},"modified":"2025-09-17T07:28:38","modified_gmt":"2025-09-17T05:28:38","slug":"strategic-investment-on-we-do-play-by-frasers-group","status":"publish","type":"deals","link":"https:\/\/www.investec.com\/advisory\/deals\/strategic-investment-on-we-do-play-by-frasers-group\/","title":{"rendered":"Strategic investment on We Do Play by Frasers Group PLC"},"content":{"rendered":"\n<p><strong>Investec acted as financial adviser to&nbsp;We Do Play on a strategic investment by Frasers Group PLC<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our role<\/h2>\n\n\n\n<p>Our UK Consumer M&amp;A team is delighted to have advised We Do Play, one of the UK\u2019s leading experiential leisure operators, on securing a strategic investment from Frasers Group PLC (\u201cFrasers\u201d). <\/p>\n\n\n\n<p>The investment will primarily fund the first wave of site openings for its immersive live-action gaming concept, Activate, across the UK, building on successful launches at The O2, London, and Metrocentre, Newcastle. It will also support the continued expansion of Flip Out, the UK\u2019s largest trampoline-park brand.<\/p>\n\n\n\n<p>This marks our fourth transaction in the consumer sector in less than 12 months across both public and private M&amp;A.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt has been brilliant to work with the Investec Consumer M&amp;A team who were instrumental in identifying and managing this transformational transaction for our business.\u201d<br><br><strong><em>Rich Beese, Chief Executive Officer at We Do Play<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n<section class=\"content--block quoteBlock \">\n    <div class=\"holder\">\n        <div class=\"stories slide-up d-flex\" data-scroll=\"\">\n            \n            <blockquote class=\"stories__desc\" style=\"flex: 0 0 100%;max-width: 100%;\">\n                <span class=\"stories__desc_quote\">\u201c\u201d<\/span>\n\n                                    <p>\u201cIt was a pleasure to work with the We Do Play team on this transformational transaction, which will help them fulfil their roll out plans and scale up significantly. This is a further example of our core strategy which is focused on helping Consumer companies reach their full potential.\u201d<\/p>\n                \n\n                                    <cite>Oliver Cardigan, Head of UK Consumer M&amp;A Advisory at Investec<\/cite>\n                            <\/blockquote>\n        <\/div><!-- \/.stories -->\n    <\/div>\n<\/section>\n<!-- ============= End of \/.QuoteBlock =============== -->\n\n\n<p><strong><strong>About We Do Play<\/strong><\/strong><\/p>\n\n\n\n<p>We Do Play is a UK-based entertainment company offering a diverse range of active and immersive experiential leisure experiences. Their portfolio includes caf\u00e9s, trampoline parks, and competitive socialising concepts such as Laser Quest, Activate, Putt Putt Social, and Rumble Rooms. Already established as a success in North America, with over 30 locations, We Do Play has secured the exclusive rights to roll out sites across the UK.<\/p>\n\n\n\n<p><strong>About Frasers Group<\/strong><\/p>\n\n\n\n<p>Frasers Group is a leading British retail group, operating more than 1,500 locations worldwide. Its extensive portfolio spans leisure, luxury, and premium fashion brands, including House of Fraser, Flannels, and SportsDirect. In recent years, the Group has expanded beyond retail into retail real estate, acquiring major shopping centres across the UK to house its brands.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Investec acted as financial adviser to&nbsp;We Do Play on a strategic investment by Frasers Group PLC Our role Our UK&#8230;<\/p>\n","protected":false},"featured_media":0,"template":"","dt":[],"sector":[27],"dealtype":[33],"clienttype":[34],"class_list":["post-54438","deals","type-deals","status-publish","hentry","sector-consumer","dealtype-sell-your-business","clienttype-founders-entrepreneurs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategic investment on We Do Play by Frasers Group PLC | Investec Business Advisory<\/title>\n<meta name=\"description\" content=\"Investec acted as Financial Adviser to\u00a0We Do Play on a Strategic Investment by Frasers Group\" \/>\n<meta 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