{"id":57046,"date":"2025-11-04T11:22:00","date_gmt":"2025-11-04T10:22:00","guid":{"rendered":"https:\/\/editing.capitalmind.com\/?post_type=deals&#038;p=57046"},"modified":"2026-03-18T09:25:27","modified_gmt":"2026-03-18T08:25:27","slug":"sale-of-retailability-retail-brands-to-pepkor","status":"publish","type":"deals","link":"https:\/\/www.investec.com\/advisory\/deals\/sale-of-retailability-retail-brands-to-pepkor\/","title":{"rendered":"Sale of select Retailability retail brands to Pepkor"},"content":{"rendered":"\n<p><strong>Investec has advised Retailability on the sale of Legit, Swagga, Style and Boardmans<\/strong> <strong>to Pepkor Holdings Limited<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About the deal<\/h2>\n\n\n\n<p>Investec acted as exclusive financial adviser to Retailability Proprietary Limited&nbsp;(Retailability) on the sale of certain of its retail businesses including the Legit, Swagga, Style, and Boardmans&nbsp;to Pepkor Holdings Limited (Pepkor).<\/p>\n\n\n\n<p>The transaction will add significant additional scale to Pepkor Speciality and expand its product offering in the adult market, especially in womenswear through the Legit brand. The acquisition of Swagga and Style has strong synergistic benefits, expanding the group\u2019s store portfolio and providing the opportunity to further grow the group\u2019s share in the adult wear market with adding 469 stores. The Boardmans online brand, which operates in the homeware product segment, will become part of the Pepkor Lifestyle business.<\/p>\n\n\n<section class=\"content--block quoteBlock \">\n    <div class=\"holder\">\n        <div class=\"stories slide-up d-flex\" data-scroll=\"\">\n            \n            <blockquote class=\"stories__desc\" style=\"flex: 0 0 100%;max-width: 100%;\">\n                <span class=\"stories__desc_quote\">\u201c\u201d<\/span>\n\n                                    <div class=\"justified\"><p>We are excited to welcome the Legit and other Retailability businesses into Pepkor Speciality, forming an integral part of our<br \/>\nstrategy to grow our market position in adult wear. These businesses are a natural fit for Pepkor Speciality and we are looking forward to integrating them and unlocking benefits from the added scale.<\/p>\n<\/div>                \n\n                                    <cite>&#8211; Tyrone Vieira, CEO of Pepkor Emerging Businesses<\/cite>\n                            <\/blockquote>\n        <\/div><!-- \/.stories -->\n    <\/div>\n<\/section>\n<!-- ============= End of \/.QuoteBlock =============== -->\n\n\n<p><strong>About Retailability<\/strong><\/p>\n\n\n\n<p>Retailability Proprietary Limited is a privately owned South African retail group, with&nbsp;Metier Private Equity as a minority shareholder, offering affordable apparel and lifestyle products through a portfolio of well-known regional brands, including Edgars, Edgars Beauty, Red Square, Kelso, and Keedo \u2014 which are not part of this transaction and will continue to be operated by Retailability.<\/p>\n\n\n\n<p><strong>About Pepkor<\/strong><\/p>\n\n\n\n<p>JSE-listed Pepkor has the largest retail store footprint in southern Africa, 6 000+ stores and includes trusted brands such as PEP, Ackermans, Refinery, Incredible Connection and Bradlows \u2013 some established over 100 years ago.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our role<\/h2>\n\n\n\n<p>The transaction reinforces Investec\u2019s strong advisory track record in the consumer and retail sectors, supporting clients in unlocking shareholder value across Southern Africa.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Investec has advised Retailability on the sale of Legit, Swagga, Style and Boardmans to Pepkor Holdings Limited About the deal&#8230;<\/p>\n","protected":false},"featured_media":57056,"template":"","dt":[1598],"sector":[27],"dealtype":[80,33],"clienttype":[41,38],"class_list":["post-57046","deals","type-deals","status-publish","has-post-thumbnail","hentry","dt-large-corporates","sector-consumer","dealtype-carve-out","dealtype-sell-your-business","clienttype-corporates","clienttype-financial-investors"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sale of select Retailability retail brands to Pepkor | Investec Business Advisory<\/title>\n<meta name=\"description\" content=\"Investec has advised Retailability on the sale of Legit, Swagga, Style and Boardmans to Pepkor Holdings Limited\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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