{"id":2320,"date":"2018-07-10T10:37:16","date_gmt":"2018-07-10T10:37:16","guid":{"rendered":"https:\/\/capitalmind.eu\/?p=2320"},"modified":"2024-05-24T16:27:55","modified_gmt":"2024-05-24T14:27:55","slug":"the-dynamic-male-grooming-market-is-worth-some-56bn","status":"publish","type":"post","link":"https:\/\/www.investec.com\/advisory\/the-dynamic-male-grooming-market-is-worth-some-56bn\/","title":{"rendered":"The dynamic male grooming market is worth some $56bn"},"content":{"rendered":"<div class=\"reader-article-content\" dir=\"ltr\">\n<p>Our Beauty sector team is keeping a close eye on the dynamic male grooming market, worth some $56bn in global revenues and &nbsp;forecast to expand at a CAGR of 8.4% up to 2024*, compared to 2.9% for beauty and personal-care products in general.<\/p>\n<p>Certain product categories are growing much faster than others, and Europe remains the epicentre of the global market, with the largest market share and per capita spending.<\/p>\n<p><strong><u>Key trends<\/u><\/strong><\/p>\n<p>Male grooming habits have undergone dramatic changes in recent years, as men increasingly emphasize the importance of appearance, which is driving growth in <em>premiumization<\/em> and other high value-added product categories. The market was traditionally geared around mass-market personal hygiene and fragrance categories, but skincare has since emerged as the highest growth category (eg. anti-ageing serums that offer targeted solutions).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/media.licdn.com\/dms\/image\/C4E12AQEKvkYGILBcfw\/article-inline_image-shrink_1500_2232\/0?e=1549497600&amp;v=beta&amp;t=pJBLdNqdeRVdJNCD2vjnVIKcsSoghAH_o9THFgOsEes\" width=\"398\" height=\"475\" data-media-urn=\"\" data-li-src=\"https:\/\/media.licdn.com\/dms\/image\/C4E12AQEKvkYGILBcfw\/article-inline_image-shrink_1500_2232\/0?e=1549497600&amp;v=beta&amp;t=pJBLdNqdeRVdJNCD2vjnVIKcsSoghAH_o9THFgOsEes\"><\/p>\n<p>Other new growth trends include sustainable &amp; natural products (which we are seeing across all Beauty segments), and now also male make-up. Although convincing men to wear make-up sounds impossible, this hasn\u2019t stopped the largest beauty players from betting big on it, including the US giants Coty and Maybelline.<\/p>\n<p><em>&#8220;The demand for make-up among men is growing fast\u2026the taboos are going, so between my generation and my son\u2019s generation, the taboos are very different.\u201d<\/em> Vismay Sharma, UK managing director, L\u2019Oreal<\/p>\n<p><strong><u>Long-term growth<\/u><\/strong><\/p>\n<p>Unilever\u2019s CFO Graeme Pitkethly noted on a recent earnings call that male grooming was a business he expected to grow \u201cabove the personal care average for many years to come\u201d, as globally men\u2019s per capita spend on grooming products is $6.50, compared with $58.50 for women.<\/p>\n<p><strong><u>M&amp;A opportunities: a fragmented market set to boost deal activity <\/u><\/strong><\/p>\n<p>A small number of large companies dominate the male grooming market (P&amp;G, Unilever, L\u2019Oreal, Beiersdorf), and all are aggressively using M&amp;A to broaden their product portfolios, to tap new customers and growth trends. Targets include high-growth minnows in the dynamic male grooming market: niche players (often also \u2018digital-natives\u2019) that are developing specialized and\/or tailor-made offerings for this growing and increasingly demanding customer base.<\/p>\n<p><strong>If you would like to discuss the Beauty market in more detail, or opportunities for your business, please do not hesitate to get in touch\u2026<\/strong><\/p>\n<p>* Source: Persistence Market Research <a href=\"https:\/\/www.persistencemarketresearch.com\/mediarelease\/mens-grooming-products-market.asp\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.persistencemarketresearch.com\/mediarelease\/mens-grooming-products-market.asp<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our Beauty sector team is keeping a close eye on the dynamic male grooming market, worth some $56bn in global&#8230;<\/p>\n","protected":false},"author":13,"featured_media":4223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[71],"tags":[79],"news-event-type":[],"dealtype":[],"class_list":["post-2320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sector-and-product-insights","tag-beauty","ps-consumer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The dynamic male grooming market is worth some $56bn | Investec Business Advisory<\/title>\n<meta name=\"description\" content=\"Male grooming habits have undergone dramatic changes in recent years, as men increasingly emphasize the importance of appearance\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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