Investec Rhino Lifeline
A zebra can save a rhino
Time is running out for the African Rhino. Poaching of this majestic animal is arguably the most significant conservation issue faced by our country. In response to this crisis, Investec Rhino Lifeline was born. Our hope is that future generations will not be robbed of the awesome experience that comes with seeing a rhino in the wild.
International visitor experiences rhino crisis first handBritish actor, Nicholas Pinnock, was recently in South Africa for the launch of Investec’s new brand campaign. During his trip he was exposed to the people and communities who are dedicated to saving the rhino.
By educating the youth in rural communities to care about rhino, we develop rhino custodians of the future.
Every rhino counts. When rhino mothers are poached, young calves are left orphaned and injured.
We recognise that demand reduction is critical to winning the war on poaching, and focus specifically on Vietnam and China.
We not only educate the youth, but also involve them in creating conservation solutions. We have partnered with two NGOs in this area: Coaching for Conservation and the Good Work Foundation
With the appropriate care, orphaned and injured baby rhinos can be rehabilitated and released back into the wild. We have partnered with two organisations in this area: Care for Wild and Hoedspruit Endangered Species Centre.
Investec Rhino Lifeline leverages the bank’s international brand and presence to raise awareness in the key consumer countries of China and Vietnam. As Rhino Ambassador and Vietnamese Popstar Than Bui says, "We have to educate the children who will then educate the parents. Education is the key to this process. When the kids speak, the adults will listen."
‘What happens if, one day, my kids say, 'I want to see a rhino', but there are no rhinos left?’
Thandiswa Dube, 10-year-old C4C participant
Rhino killed in SA in 2017
Children reached through the C4C programme
Rescued by our partners with our support