This brand ambassadorship came into fruition after Maps starred in an Investec video specifically targeting young professionals. Using #Reserved4Me as a tagline, the aim of this campaign and video is to introduce young professionals to Investec Private Banking at the start of their careers and entrench Investec as an aspirational brand in this market.
Deon Katz, bead of banking in South Africa, said:
“After working with Maps over a few months, we were very impressed by his professionalism. Although he is young, he exudes warm confidence, ambition and charisma. Combined with his entrepreneurial spirit and magnetic personality, he is a perfect fit for Investec Private Banking. We look forward to working with Maps on various projects this year and seeing what the future holds for this rising star.”
“When I started working on the video project, I knew Investec was a prestigious brand, but I had the perception of it being more traditional. I was so impressed by a dynamic young team that shares my passion for business and truly lives the Investec promise of living ‘out of the ordinary’. I am thrilled to join as their brand ambassador. It promises to be an exciting year.”