Caroline Edey-van Wyk
Digital content specialist
Colloquially known as Investec’s “storyteller,” I curate and produce all the content that underpins our brand’s out of the ordinary promise. I work across the business but specialise in the areas of CSI, Sponsorships, HR, and Sustainability. I started under Cheryl Leicher, Brand head, and learned an invaluable amount from her on what it takes to grow and protect an iconic brand.
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Journalism and copywriting afforded me the opportunity to travel and work in Thailand, London and Johannesburg. My years at Sky News, eNCA, Urban Brew studios, and Thailand Opportunities have borne a keen sense of what makes a story “sing,” and enable me to produce memorable content that educates, inspires or tickles a funny bone!
Bachelor of Journalism degree in Political Science and Broadcasting - cum laude
My interests and inspiration
People and creative problem-solving are what drive me.
I’m also a complete foodie. So a perfect day would be anything that involves good food, cooking, dining out, wine and stimulating convo in the company of my family or friends.
I love travelling; mountains; soppy tunes… you know the ones where the lyrics are clear, and I can be trusted to sing along and not stuff-up the lyrics!
I fancy myself a singer and if I didn’t follow journalism I would have loved to be on stage.
What I love most about working at Investec?
The people, and the freedom I’m given to allow my creativity to flow, and create uplifting, significant content.