Ingrid Booth
Lead digital content producer
Specialisation
Specialties: Digital publishing, social media, content marketing, blogging, writing, sub-editing, journalism, media relations, PR, crisis communications, internal communications and events
As part of Investec's Brand Centre digital content team, my role is to coordinate and produce multi-media content from across the Group for our publishing platform, Focus.
Topics on Focus include: investing, economics, innovation, personal finance, business growth strategy and more.
Contact details
Background/experience
I am a consumer magazine journalist who made the successful transition to corporate PR and back into digital publishing.
I was responsible for digital content at Caxton Magazines where I managed a community of digital editors from each of the group's 12 titles, overseeing content strategy and generation on all their digital channels.
I also have over seven years experience running international communications and PR for Willis Towers Watson, a global insurance broker based in London.
Before moving to London, I worked on several titles at Media24 as a writer and sub editor.
Qualifications
BA Honours (Journalism) cum laude - Stellenbosch University