Ingrid Booth

Lead digital content producer
Specialisation

Specialties: Digital publishing, social media, content marketing, blogging, writing, sub-editing, journalism, media relations, PR, crisis communications, internal communications and events

As part of Investec's Brand Centre digital content team, my role is to coordinate and produce multi-media content from across the Group for our publishing platform, Focus.  Topics on Focus include: investing, economics, innovation, personal finance, business growth strategy and more.

Background/experience

I am a consumer magazine journalist who made the successful transition to corporate PR and back into digital publishing.

I was responsible for digital content at Caxton Magazines where I managed a community of digital editors from each of the group's 12 titles, overseeing content strategy and generation on all their digital channels.

I also have over seven years experience running international communications and PR for Willis Towers Watson, a global insurance broker based in London.

Before moving to London, I worked on several titles at Media24 as a writer and sub editor.

Qualifications

BA Honours (Journalism) cum laude - Stellenbosch University