Ingrid Booth

Ingrid Booth is a seasoned content marketing leader and strategist with a background in journalism and corporate communications. With over 20 years of experience, including 15 in financial services, she's worked for global firms in the UK and South Africa to shape and scale content strategies that drive engagement, build brand equity, and deliver measurable impact.

Outside of insurance and banking, Ingrid spent several years at one of South Africa’s top publishers, where she helped develop the digital publishing strategy for some of the country’s most iconic magazine brands.

As Head of Content Marketing at Investec, she leads a multi-channel content programme that includes the award-winning Investec Focus Radio SA podcast. Her goal is to make complex topics clear and engaging, blending editorial instinct with strategic insight to deliver content that connects, converts and builds long-term trust.