Receive Focus insights straight to your inbox
Millinery, baseball hats, veld hats and even caps - you name it, Carmi Hatters can make it, and they have 44 years of experience to back it up. The family-owned business produces hundreds of thousands of hats a year for retail, sports teams and even the army.
Its story began in the 1970s with four employees. Today Carmi Hatters employs 65 people and in September 2017 they made their fourth move to a 5,000 square metre factory in Aeroton, Johannesburg.
“I think it is the passion we have for the business. We love what we do so it keeps us going, it makes us wake up in the morning, gets us here, gets us excited.”
The Chinese imports in the early 2000s nearly killed us, but luckily we were already motivated enough back then to set more trends and look for new opportunities.
The business has managed to survive tough economic times and an onslaught of cheaper imports from the East. It kept its growth steady by buying up equipment and adopting new styles from factories that closed down.
“The Chinese imports in the early 2000s nearly killed us but luckily we were already motivated enough back then to set more trends and look for new opportunities.”
The business has now grown, boasting contracts worth millions of rands including their biggest order from the South African Police Service (SAPS) for 100,000 caps.
Jitesh’s three tips on becoming a successful entrepreneur:
- Love and enjoy what you do and don’t chase money, money will come to you if you love and enjoy what you do.
- Be content and enjoy the challenges of the business.
- Have passion for what you are doing and with that passion the growth will come.
About the author
Digital content specialist
Lenyaro is a key member of Investec's Global Content team, based in Johannesburg, who focuses on relevant and topical issues for internal and external audiences including clients. She is a well-travelled multi-skilled multimedia journalist who previously held roles within eNews Channel Africa (eNCA) and Eyewitness News (EWN).
Investec CSI's Young Entrepreneurs Programme
A global programme
Our young entrepreneurs’ platform exposes South African entrepreneurs to global business thinking. This year's trips include Israel, Berlin, Singapore and Helsinki.
Every year Investec, in partnership with En-novate, sends a group of young entrepreneurs from various sectors to specifically selected countries in order to gain global exposure.
Each itinerary provides them with opportunities to network and to engage with venture capitalists, funders and captains of industry.
The aim is for them to return home not only stimulated and inspired, but also with a list of potential partners, funders and markets for their product or service.
You might also be interested in:
Four tips for building a successful fashion label
Top fashion designer Rina Chunga of Ri.Ch Factory speaks about her journey to success, love for African culture, her Paris pop-up and the upcoming Investec CSI's Young Entrepreneurs trip to Berlin.