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Mokgwatsane spoke to Danni Dixon, head of Marketing for Investec South Africa, about his journey from advertising to corporate marketing at the inaugural Investec Focus Talks event – a monthly series of discussions with leaders, innovators and change-makers.
“Our purpose at Vodacom is to connect for a better future, and I genuinely believe in the ability of that brand to connect people, communities, and governments, in creating a better life for all.”
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Marketing is now measurable
His career has seen him working through the glory years of beer advertising in the early 2000s for SAB to a role leading VWV Group.
Talking to an audience of marketers at Investec, Mokgwatsane said that in today’s digital world, proving your worth to an organisation is a lot easier. “It’s a great time to be in marketing because you’ve got so many tools at your disposal. You’ve got analytics that you can get on a daily basis. You’ve got access to insights. You’ve got access to so much that can help you prove that what you’re doing is working, or to course correct what it is that you’re doing.”
Transformation in advertising
“I have no doubt that women are more intuitive and empathetic than men are, and it should be standard that you should be over-indexed with having women in your team if you’re serious about engaging customers and consumers.”
About the author
Lead digital content producer
Ingrid Booth is a consumer magazine journalist who made the successful transition to corporate PR and back into digital publishing. As part of Investec's Brand Centre digital content team, her role entails coordinating and producing multi-media content from across the Group for Investec's publishing platform, Focus.