The value of values
In this episode of What's Next? - ethics expert Alison Taylor, and experienced board chair, Karen Wood, explore how corporate values shape decision-making in a time of political polarisation and markets that reward short-term performance. They discuss the tension between purpose and profit, the realities of trade-offs, and how leaders can stay grounded while building trust and aligning values with action.
Key takeaways
- Values are strategic, not symbolic. In a world of scrutiny and social fragmentation, ethics and trust are essential to business resilience.
- Purpose must be operational. It only matters when it shapes culture, strategy and trade-offs - not just communications.
- Courage and clarity beat neutrality.
- Businesses can’t “stay out of politics” when their actions shape societal outcomes; alignment between policy and sustainability is vital.
- Hope lies in honest leadership. A new generation is demanding authenticity and action - a signal that leadership grounded in purpose still resonates.
Listen to the podcast
In this episode of podcast series, What Next? Alison Taylor and Karen Wood argue that coporate values are more strategic to build trust and therefore business resilience, than ever. They discuss the realities of trade-offs that leaders must navigate, and the fallacy that business must stay "out of politics."
What next? Leadership conversations for a better future
What next? Leadership conversations for a better future is a podcast series hosted by Marc Kahn, our Chief Strategy and Sustainability Officer, and Lindsay Hooper, CEO at the University of Cambridge Institute for Sustainability Leadership (CISL). Along with critical thinkers, innovators and leaders from across the globe, they discuss how markets can truly serve people and the planet, asking tough questions, challenging old assumptions, and opening space for new perspectives and solutions.
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