Croud

How we helped

Our Direct Lending team have provided senior debt facilities to Croud, supporting ECI Partners' investment into the business. The financing package includes acquisition facilities, providing additional firepower to execute on M&A plans.

This transaction is our Direct Lending teams first investment with ECI Partners, representing a landmark deal for the franchise. Investec are delighted to be partnering with such a reputable investment house in the UK mid-market and look forward to building a successful long-term partnership.

About Croud

Founded in 2011, Croud is a global full-service digital marketing agency offering a suite of technology-enabled performance marketing and digital marketing solutions to a diverse blue-chip customer base.

About ECI Partners

Founded in 1976, ECI Partners is a UK-based mid-market private equity firm investing in growth businesses with enterprise values up to £300m. ECI has a current AUM of £2bn+ and has completed over 270 investments since inception.