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Making the Transition Investable: Policy Certainty, Capital, and Coordination

with Marina Grossi, Sang-Hyup Kim & Helena Norrman

 

What next? Leadership conversations for a better future
 

In this episode, co-hosts Lindsay Hooper, CEO of Cambridge Institute for Sustainability Leadership, and Marc Kahn, our Chief Strategy and Sustainability Officer, are joined by guests Helena Norrman, Executive Vice President and Head of Group Communications, Global Steel Company,  SSAB, Sang-Hyup Kim, Executive Director, Global Green Growth Institute (GGGI) and Marina Grossi, President, Conselho Empresarial Brasileiro para o Desenvolvimento Sustentável (CEBDS) [Brazilian Business Council for Sustainable Development].  Together they focus on how leaders can accelerate clean and green growth by tackling real execution challenges. Through examples from steel, green growth policy and Brazil’s business coalitions, it shows how upfront investment, policy certainty, coordination and practical platforms like carbon markets and hydrogen are essential to move beyond pilots and deliver transition at scale.

 

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Chapter notes

  • Chapter 1 - Predictability is the first enabler (00:00–07:30)

    Why long-term industrial investment stalls when the “rules of engagement” keep shifting, and why certainty matters even more than the specific policy mix. SSAB’s experience illustrates the reality of upfront investment, permitting and investor time horizons.

  • Chapter 2 - Transition policy is industrial strategy (07:30–15:30)

    Sang-Hyup Kim sets out why the transition is not only environmental policy. It depends on aligned industrial policy, energy systems, finance and skills, and on government choices that create bankable demand and long-term confidence.

  • Chapter 3 - The foundations for future competitiveness is shaped by coordination today (15:30-26:30)

    How fragmentation across jurisdictions and value chains increases risk for regions, sectors and individual businesses. The guests discuss why globally traded sectors cannot solve this company-by-company, and where coalition approaches can reduce uncertainty and build the conditions for innovation and investment.

  • Chapter 4 - Examples of effective coalitions (26:30–40:30)

    What effective “pre-competitive” collaboration looks like in practice: shared pathways, shared standards, and delivery-focused coalitions that crowd in capital. Marina Grossi shares Brazil’s experience of moving from pledges to projects and scaling what already works.

  • Chapter 5 - Leadership in the execution phase (40:30-end)

    The leadership capabilities that matter now: pragmatic focus, prioritisation, the ability to act under uncertainty, and balancing short-term delivery with long-term ambition recognising the hard limits of planetary boundaries and the inadequacy of business as usual. The guests also discuss enabling technologies, including AI for measurement and integrity, and the role of practical, like-minded partnerships when wider multilateralism is under pressure.

  • Key quotes

    “Leadership now needs super pragmatic business focus, operational excellence driven leadership -because that can actually generate strong enough results to allow for the transformation to happen - and then you need to stay the course and that take guts.” - Helena Norrman
    “Markets don’t shift because one leader moves first. They shift when coalitions align incentives across value chains, sectors and jurisdictions.” - Marina Grossi
    “If global multilateral corporation is not easy to achieve, then we can start with mini multilateralism by working with like-minded countries together.” - Sang-Hyup Kim
  • Key takeaways

    • Make the transition investable: prioritise predictability and credible pathways that survive political cycles.
    • Treat transition policy as industrial strategy, because energy, infrastructure, finance and skills move together.
    • Build coalitions that align incentives across value chains and jurisdictions, because isolated action does not scale.
    • Rebuild confidence through delivery: scale proven projects and remove bottlenecks (permitting, infrastructure, standards).
    • Lead for execution: focus, be pragmatic and prioritise, act under uncertainty, and manage short-term results alongside long-term commitments.

What next? Leadership conversations for a better future

Podcast series hosted by Marc Kahn, our Chief Strategy and Sustainability Officer, and Lindsay Hooper, CEO at the University of Cambridge Institute for Sustainability Leadership (CISL).

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Disclaimer:

The views in this podcast series are those of the contributors, and don’t necessarily represent those of CISL, the University of Cambridge, or Investec, and should not be taken as advice or a recommendation.

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