29 Mar 2018

How to get your business future fit

Digital transformation can be daunting, but start by asking yourself "what won't change in my business?" and then focus on delivering that customer value through technology, says Dave Duarte, founder of digital communications consultancy, Treeshake

Dave Duarte on how to approach digital transformation in your business
Dave Duarte on how to approach digital transformation in your business

Speaking at a recent Investec Cash Investments Business Matters event in Johannesburg recently, digital expert Dave Duarte explained how companies can decide where to start digitising by looking at the truths for their business, the trends and the available technologies.

 

“Base your business on the truths: ‘What’s not going to change?’” says Duarte. “When you know that, when you’re focused on the customer value, you don’t have to wait for your competitors to act. You can align with the trends in delivering that value, say it’s speed or service, and then you can start experimenting with the technologies.”

Download Dave Duarte's Business Matters presentation

David Duarte at Business Matters
David Duarte, Founder, Treeshake

What won’t change In your business? When you know that, you can align with the trends in delivering that value, say it’s speed or service, and then you can start experimenting with the technologies.

4 ways to get your employees ‘change fit’

The reason 84% of companies fail at digital transformation is the very people they employ, says Mike Perk, Managing Director of WWC, a digital transformation advisory firm.