Speaking at a recent Investec Cash Investments Business Matters event in Johannesburg recently, digital expert Dave Duarte explained how companies can decide where to start digitising by looking at the truths for their business, the trends and the available technologies.

“Base your business on the truths: ‘What’s not going to change?’” says Duarte. “When you know that, when you’re focused on the customer value, you don’t have to wait for your competitors to act. You can align with the trends in delivering that value, say it’s speed or service, and then you can start experimenting with the technologies.”