How to find the next prime property hotspots in England and Wales

Where is the next hotspot for prime residential investments? It’s a question on the minds of many buyers as they look for a new home. 

Striking the right balance between location, amenities and quality is still the goal, but the criteria for finding a prime property are shifting rapidly. At Investec, we wanted to understand these trends.

We’ve surveyed 500 high net worth individuals on what exactly their understanding of “prime” is, and combined this with land registry data to understand where the biggest changes are happening. 

Key findings from our Prime Property Hotspots report

New-builds make their mark

From our research, we’ve seen that new-builds are making their mark at the top end of the property market, accounting for a greater portion of sales and driving the emergence of new hotspots as pockets of previously unfashionable areas undergo regeneration.

Importance of infrastructure

Infrastructure is crucial for new-builds. Great transport, communications and civic amenities are key factors that make a property ‘prime’. Provincial cities such as Cambridge have benefited from new transport links - this trend is also boosting parts of the North and Midlands.

Regeneration factors

There is regeneration in outer London areas with available land, such as Waltham Forest, Newham and Havering. Gentrification of inner London is also a factor, driven by a desire to find upmarket property in trendier areas.

Garden village surge

There is renewed interest in more rural locations as connective infrastructure is upgraded and new ‘garden village’ projects come to market.

Download a copy of the report

Our research is based on our independent analysis of Land Registry data for properties sold with a value of more than £1m. We combined this insight with a survey of 500 HNW individuals across the country and analysis from our experts at Investec.
Ryan Tholet
‘The combination of value and location is what makes a property ‘prime’ and it's clear that it is new builds which are driving the expansion of the UK prime property market.’

Ryan Tholet, Head of Investec Private Bank

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