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A new start to life

Teaching your children to be good with money.


Few things are as rewarding as a new addition to the family. Our children are often the most meaningful connections we have in life, and just as we shape them, they shape us too in lasting and profound ways.

Every parent wants the best for their children, and perhaps one of the most significant advantages you can give your child is teaching them the value of money early on – how to manage it, grow it, and spend it mindfully.

Teaching money management skills is one of the best ways to help them navigate a complex financial world.

Surprisingly, getting this right is often harder in more affluent families. By some estimates, 70% of wealthy families lose their wealth by the second generation and 90% by the third. As each generation becomes further removed from those who originally created wealth, valuable insights and lessons sometimes get lost in translation.

Grandchildren may not see what’s needed to build and maintain their lifestyle, and when access to money is easy, the most critical financial conversations don’t always happen.

Join us for the Investing in Life content series as we explore the art of investing in your most valuable asset - you. View the full series here.

 

Shaping our behaviour and relationship with money

Whatever your child’s age, you can instill good financial behaviours. These lessons start in small ways, like whether to spend pocket money all at once, or to save up for something more meaningful over a longer period.

Pocket money teaches independence while also providing an excellent foundation for developing good money habits and money discipline early on. Research shows that having these discussions early on and reinforcing them through practice, pays off in the long run.

The Stanford Marshmallow Test, conducted in the 1970s, famously demonstrated this principle. In the test, children could choose one small, immediate reward (a marshmallow) or wait 15 minutes for two small rewards.

Follow-up studies revealed that children who waited for the better reward had improved self-control, which resulted in more success later in life. This is a key example of the importance of being disciplined with money and making thoughtful financial decisions.

In a world of over-consumption and abundance, where instant gratification is the norm, we need to gently help our children get off the hedonic treadmill so they learn that the happiness they get from buying “things” will fade over time.

In her book Dopamine: Finding balance in the age of indulgence, Dr Anna Lembke says that we’re too easily ruled by the pursuit of dopamine today in the form of sugar, social media, entertainment and online shopping, just to feel good about ourselves.

Open conversations with your children that guide them towards making healthy financial decisions will set them up for long-term success. At its core, we must help our children learn how to balance the need to generate, preserve and enjoy wealth over time.

Teaching them how to be financially disciplined will serve them well in all aspects of their lives.

But success in life isn't just measured in financial terms. While a good education is important, some of your child's most formative experiences aren't shaped by a standardised school curriculum, but by how well they absorb values like integrity and kindness, how quickly they learn adaptive skills like resilience and developing a growth mindset, and how effectively they can think on their feet when faced with challenges.

 

Darren Behrendt
Darren Behrendt, CEO: Investec Life and Head of My Investments

Investments can be exciting, but it's equally important to protect your loved ones from unforeseen events that could derail your wealth-building journey.

Beyond having conversations about money and finances with your children, there are a few things you can set up today, to ensure you and your family are on the right track.

  • 1. Start with the right investments

    You might start with a tax-free investment, for example, a tax-free unit trust account, in their name to get exposure to equities which, over time, should outperform inflation (especially since education inflation is often higher than headline inflation).

    This approach is ideal when considering how to start saving and investing for their future.

    For high-income earners, investment policies are another good choice for a long-term investment due to potential tax advantages, and if you die during the investment term, there is a lot less complexity in estate administration.

  • 2. Protect your wealth with life insurance

    It’s important to protect the little life that you’ve brought into the world. You work so hard to give them everything you can, and if you’re no longer around, you need a way to keep supporting them.

    Start by updating your will and taking out life cover to provide an income for your family. This ensures they can remain financially secure and continue living the life you envisioned for them.

    Sufficient life cover is also important to protect your assets from urgent liquidation in the event of outstanding debts, liabilities or estate duty costs.

    But facing life’s uncertainties is not only about death. Research shows that South Africans tend to be over-insured for their death but under-insured when it comes to being financially prepared for recovering from illnesses, injuries or disabilities.

    If your ability to earn an income is interrupted by a sudden illness or disability, and you don’t have sufficient cover in place, you risk losing years of income-earning potential.

    That’s where life insurance benefits like severe illness, income protection and disability cover come into play. These benefits give you the breathing room to recover, and enable you to continue meeting your financial commitments, during an already stressful time.

 

The legacy we leave our children extends beyond finances; it's also about the values we instill in them. By equipping them with the right skills and fostering open conversations, we can prepare our children for successful lives that benefit future generations.

This process starts with prioritising financial discipline, teaching money management skills, and understanding the benefits of financial literacy for a brighter and more secure future.

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  • Disclaimer

    Disclaimer

    The information contained in this video is intended for information purposes only and should not be regarded as financial advice.

    Investec Life Limited, a member of the Investec Group, is a licensed Life Insurance Company and an authorised Financial Services Provider (FSP number 47702). Terms and conditions apply.

    Investec Wealth & Investment International (Pty) Ltd, registration number 1972/008905/07. A member of the JSE Equity, Equity Derivatives, Currency Derivatives, Bond Derivatives and Interest Rate Derivatives Markets. An authorised financial services provider, license number 15886. A registered credit provider, registration number NCRCP262.

    Focus and its related content is for informational purposes only. The opinions featured on the site are not to be considered as the opinions of Investec and do not constitute financial or other advice. The information presented is subject to completion, revision, verification and amendment.

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