04 Mar 2020
Founders and Family Business Conversations: Pet Family
As part of our Founders and Family Business series, Tangwena Nelson sits down with Pet Family's CEO, Dean Richmond, to discuss things from succession planning and company legacy.
About Pet Family
Pet Family, a second generation family business, has expanded over the past couple of decades, now operating seven businesses that include vets, dog grooming, and premium pet food and other pet supplies from 151 stores.
The premium pet food is what Dean Richmond, CEO and son of the founders, sees as the key to the company’s success. “The reason we are bucking the trend is because we are a product business rather than a retailer,” he explains. “About 70% of our sales are of brands that we own or have exclusivity over, and which we develop to ensure excellent quality. Our customers buy our products and quickly see that they are better than anything they can find elsewhere. And we ensure that quality extends to everything else we do.”
About the Founders and Family Business Network
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