One of Howard Behar’s most impressive accolades as the founding President of Starbucks International is growing the Starbucks business from only 28 stores in North America to over 15,000 stores spanning five continents.


For 21 years, Behar led Starbuck’s domestic business as President of North America, and he became the founding President of Starbucks International. He served on the Starbucks Board of Directors for twelve years and now serves on the boards of several for-profit and non-profit organisations.


He is committed to the development and education of our future leaders and has been a long-time advocate of the Servant Leadership model. He is the author of It's Not About the Coffee: Lessons on Leadership from the Life at Starbucks and The Magic Cup.

Listen to podcast
Hear his stories about Little Jim and Big Jim and how, indeed, life is about people, no matter what the industry.
Listen to what you want to hear by navigating the podcast according to the timecodes


01:08 – Howard’s career at Starbucks
02:49 – How to maintain a family culture while scaling the business in international markets
03:57 – Howard’s six Ps
06:22 – The Servant Leadership model
08:00 – What is conscious capitalism?
09:37 – Applying conscious capitalism to everyday life
10:36 – How to live out your values and why it is so important
11:37 – Howard’s personal mission statement
12:34 – What life lessons determined Howard’s personal philosophies?
13:25 – “You have to be willing to bet your job every day”
14:00 – Little Jim, the story about the big things
17:34 – Big Jim, the story about the little things

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