MA: And that really is the positive out of all of this, the fact that we're seeing capital markets so alive to the role that they have to play here in being those screens and funnels of savings and investments into these new areas.
But you know, Andrew, to bring you in, the sceptic will say there's been an explosion of ESG and sustainability related developments around the world and it's probably only been matched by the growth of greenwashing because we see companies looking to really sanitize their environmental images. How do investors sift the dirty laundry here from the clean, so to speak?
18:16
AG: And the sceptics are right, Michael. I think the savvy investor is observing context, much more than perhaps in the past. So there's a lot of, we've seen the rise and the rise in this country in particular of a very activist green civil society driven by the 1996 constitution.
The work of a lot of those organizations is highlighting instances where instances of greenwash I mean their mandate quite unabashedly is to name and shame organizations that are doing this. So if I'm a sensitive and a savvy investor, I'm keeping a very close eye on the targets of those kind of organizations. Who does civil society go after and why?
19:01
MA: Now, Barry, on the issue of greenwashing, there's also been an issue here of trade-offs. Is there a trade-off between responsible investing on the one hand, and performance? Can I contribute to a sustainable future and make a profit as well?
19:19
BS: We don't believe so. I mean, certainly from the research we've seen companies that embrace ESG and that think about sustainability are generally companies that are thinking about the long term. I think, unfortunately markets, investors, management have become very short term in the way they manage companies looking for sort of maximizing short term profit.
But we find that the high-quality companies, the companies that are thinking about the long term, that are investing now ensuring they have sort of efficiency in their water usage, reducing their energy costs, reducing their emissions, those are the companies that are going to thrive and those companies that are also developing solutions for the sustainable issues that we've got going forward.
So, you know, I think in the short term you can be certain that there will be times of underperformance of sort of quality slash sustainable names, but I think in the longer term, these are the companies that will survive. And I really would believe that these companies would do as well, maybe even better than the market as a whole, because of the quality of management and the foresight they have.
20:22
MA: And Maxine to bring you in. I mean, some might say that the healthy dose of scepticism that we're seeing is also indicative of a slightly more maturing market one that is being looked at far more closely with a bit more rigour.