Longstanding relationship culminates in acting as financial adviser and transaction sponsor to Long4Life in relation to its disposal to Old Mutual Private Equity

Long4Life Limited

Our role

Investec is proud to have held a longstanding relationship with Long4Life and its founder, Brian Joffe, assisting it with its listing in April 2017, advising in relation to its first major acquisition, Holdsport Limited, performing a strategic review of the business and ultimately acting as financial adviser and transaction sponsor in relation to its disposal to Old Mutual Private Equity and delisting from the JSE.

Investec foremost played an important role in successfully negotiating the terms of the transaction, while also assisting with Long4Life shareholder engagements and advising the Long4Life Board in relation to its fiduciary duties and navigating the regulatory environment. 


About Long4Life Limited

Long4Life is a lifestyle-themed group that is invested in a portfolio of assets which incorporates retail, wholesale, manufacturing, service, merchandising, distribution and e-commerce. It operates within three core divisions, being:

-       Sport and Recreation, which includes the Sportsmans Warehouse and Outdoor Warehouse retail chains

-       Beverages, which includes Inhle Beverages and Chill Beverages, the manufacturer of well-known brands Fitch & Leedes and Score Energy, among others

-       Personal Care and Wellness, which includes the Sorbet beauty franchise, Lime Light beauty products and the Clayton Care sub-acute healthcare rehabilitation centres

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