TMT

14 Feb 2019

Scaling up through the channel: Where to invest for channel success

Technology businesses often thrive early on by solving specific problems in niche areas. Where do businesses need to invest in the programme for channel success?

We asked in which areas they felt their partnerships needed improvement – and got a wide range of responses. The Channel can supercharge sales… if the partnership is genuinely multi-dimensional.

 

 

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junya iwamoto
Junya Iwamoto, Associate Director, TMT Corporate Finance

For entrepreneurs looking at their next round of funding, it’s precisely this kind of investment that differentiates risk profiles and potential upside in the eyes of investors.

We surveyed x amount of vendors and start ups

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Scaling up through the channel: Six secrets to effective channel sales

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Channel partners can open doors for tech firms, helping them sell to new clients, new industries and fresh markets. But that doesn’t mean entrepreneurs can soft pedal once they’ve partnered up. These relationships need care.

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Scaling up through the channel: Nurturing the channel for scale-up sales

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