OAKS invests in WOW! Momo

Investec advised WOW! Momo on its USD 15 mn fundraise from OAKS

Investec India acted as the Exclusive financial advisor to Wow! Momo Foods Pvt. Ltd, India’s leading domestic QSR chain, on its US$15m Series D Fundraise from OAKS Asset Management.

Investec's role:

Investec leveraged its deep Investor network to raise funds for Wow! Momo and appropriately positioned them in the process. With Investec's deep understanding of deal making and the food services space, we were able to pre-empt and negotiate a favourable deal for the Company.
Investec played a key role in executing the deal by balancing the interests of the founders and incoming investors, thus creating a foundation for long-term partnership.

About WOW! Momo:

Wow! Momo Foods Pvt. Ltd. is India’s leading domestic QSR Chain, operating 3 brands- Wow! Momo, Wow! China and Wow! Chicken.

About OAKS:

OAKS, a mid-market private equity firm which invests in experienced entrepreneur led consumer businesses in India, closed its Rs. 1,000Cr 2nd consumer sector centric fund in July 2022. From its first fund, Oaks has invested in marquee businesses like Foodlink, InCred, CredAble, TrooGood and Shree in the past. It also counts Hero Electric among its portfolio. The fund is focussed on backing strong consumer brand stories driven by seasoned entrepreneurs who focus on profitable growth.

Client feedback:

“You only grow when the ecosystem around you grows. Even in such riotous times, good profitable, sustainable and scalable business models will always find right backing & that is the faith with which we started our first outlet in 2008. As i keep saying, we are a brand that is funded by the consumers and guided by the investors.”
- Daryani, CEO & Co-Founder, Wow! Momo Foods

“Wow Momo! is a category creator and one of the fastest growing QSR chains in India. With innovation at its core, Wow has built a truly multi-cuisine omni-channel business model which is highly scalable. The current investment from Oaks is a testament to the sound business built by the founders and its long-term potential.”
- Vikram Surana, Head of Corporate Finance at Investec

“We are excited to partner with Wow! Momo. With a track record of having partnered with some of the best entrepreneurs in the Indian F&B space, we are excited to see the execution by the Wow! Momo team. We expect Wow! Momo to not only gain domestic market share in India but also be the first global sized QSR company from India.”
- Vishal Ootam, Founder & CEO of OAKS Asset Management